Become the Face of Montavor After Dark
Competition Terms & Conditions
1. Promoter
The competition is operated by Montavor, trading as Montavor.
For competition enquiries, contact contact@montavor.com
2. Eligibility
The competition is open to anyone who are aged 18 or over when they enter.
Employees of the promoter, anyone directly involved in administering or judging the competition, and their immediate families or household members may not enter.
No modelling experience is required. Entry is free, and no purchase is necessary. Buying from Montavor will not improve an entrant’s chances.
Entrants must be able to fulfil the campaign photo requirements described in section 9.
3. Competition dates
All times below are U.S. Eastern Time (ET).
Entries open: October 24, 2026, when the entry form goes live.
Entries close: November 22, 2026, at 11:59 p.m.
Public voting opens: November 25, 2026, at noon.
Public voting closes: December 6, 2026, at 11:59 p.m.
Ten finalists announced: December 8, 2026.
Winner announcement scheduled: December 11, 2026, subject to eligibility verification and acceptance.
Entries and votes received outside their respective periods will not count.
4. How to enter
Complete the entry form at:
https://www.montavor.com/pages/after-dark-competition
Provide your name, email address, Instagram handle, country of residence, an entry photo and a statement explaining why you should become the face of Montavor After Dark.
Only one entry per person is permitted. If duplicate entries are submitted, only the first complete, eligible entry will count.
Entering through the website is the entry method. Instagram follows, comments, direct messages and purchases do not count as entries or provide additional entries.
5. Entry photo and statement
Your entry must:
Show you clearly, without other people in the photo.
Be a genuine photo of you, rather than an AI-generated person or an image altered to misrepresent your appearance.
Be owned by you or submitted with permission from the photographer and any other relevant rights holder, including permission for the uses described in these terms.
Include an original, truthful statement.
Contain no unlawful, hateful, explicit or abusive material, private information about another person, or content that infringes another person’s rights.
Ordinary adjustments to lighting, colour and cropping are permitted.
Montavor will check submissions before publishing them. Every complete entry that meets these terms will be included on the voting page. Entries will not be excluded merely because they were taken on a phone or are not professionally produced.
6. Public voting
Eligible entries will appear on Montavor’s public voting page during the voting period.
By entering, you agree that your entry photo, first name, Instagram handle and entry statement may be displayed publicly for this purpose. Your email address and last name will not be displayed as part of your voting profile.
Each voter may cast one vote in total during the voting period, using a verified email address. Multiple email addresses must not be used to obtain additional votes.
Entrants may share their voting link and invite genuine votes. Purchased votes, automated voting, fake accounts, vote exchanges, payments or rewards offered in return for votes, and attempts to bypass voting limits are prohibited.
Montavor may investigate suspicious voting and remove votes reasonably established to be invalid. An entrant will only be disqualified for voting misconduct where there is reasonable evidence that they organised, authorised or knowingly participated in it.
The 10 entries receiving the most valid votes will become finalists.
If entries are tied for the final qualifying place, the judging panel will apply the criteria in section 7 to the tied entries. If fewer than 10 eligible entries are received, all eligible entries will progress to judging.
7. Final judging
A judging panel, including at least one member independent of Montavor and the entrants, will select one winner from the finalists.
Each finalist will be assessed using:
Connection with the Montavor After Dark identity — 40%: how clearly the photo and statement express the collection’s Western spirit and after-dark attitude.
Personality and originality — 35%: the individuality and character communicated through the entry.
Entry statement — 25%: the thoughtfulness and clarity of the entrant’s reasons for wanting to represent the collection.
Professional photography, follower count and previous modelling experience are not judging criteria.
Public votes determine the finalists only. They do not carry forward into the final judging score.
If final judging scores are tied, the entry with the higher score for connection with the Montavor After Dark identity will rank first, followed by personality and originality if needed. Any remaining tie will be decided by the independent judge using the published criteria.
Judges’ names will be available on request. Judging decisions are final, subject to these terms and entrants’ legal rights.
8. Prize
One winner will receive:
Entire After Dark Volume 1 collection
The opportunity to be featured as the first face of Montavor After Dark across all platforms for 12 month period.
Montavor will cover all shipping.
The prize does not include cash payment, employment, a modelling contract, travel or a professional photoshoot.
The prize is not transferable and has no cash alternative. If a stated item becomes unavailable for reasons outside Montavor’s reasonable control, an item of equal or greater value will be provided.
9. Winner’s campaign photos
The winner will create and supply photos wearing the prize clothing. Montavor will not organise a photoshoot.
The required deliverables are:
5 finished photos, showing outfits or all products.
Submitted within 60 days of receiving the clothing.
No social posting is required
A phone camera may be used if the photos meet the stated requirements. The winner is not required to hire a photographer or buy additional products.
The prize clothing is the consideration for these specified deliverables and the campaign photo licence below. Any additional work or expanded usage requires a separate agreement.
10. Photo permissions
Entrants retain ownership of their photos and statements.
For administering and promoting this competition, entrants grant Montavor a non-exclusive, royalty-free licence to reproduce and display their entry photo, first name, Instagram handle and statement on Montavor’s website, voting page, competition emails and organic social posts until 31st Dec 2027
This includes announcing the finalists and winner. Non-winning entries will not be used in unrelated product advertising without separate permission.
The winner grants Montavor a non-exclusive, royalty-free licence to use the agreed campaign photos, first name and Instagram handle:
On all channels.
In all territories.
For 12 from 1st Jan 2027.
Montavor may crop, resize and make reasonable colour or layout adjustments, but may not materially misrepresent the person shown.
Any use beyond that scope requires separate permission. Entrants must obtain the necessary photographer permissions before supplying photos.
11. Contacting the winner
Montavor will contact the provisional winner using the email address supplied with their entry before the public announcement.
The provisional winner must reply within 48 hours, confirm eligibility and accept the prize and the campaign requirements already set out in these terms.
Montavor may request reasonable evidence of age, residence, identity and photo permissions. Verification information will not be published.
If the provisional winner does not respond within the stated period, is ineligible or declines the published requirements, the prize may be offered to the next highest-scoring eligible finalist.
Any resulting announcement delay will be communicated on the competition page.
12. Privacy
Personal information will be used to administer entries, verify eligibility, operate and protect the voting process, contact entrants and fulfil the prize.
See Montavor’s Privacy Policy for information about data handling and individual rights:
https://www.montavor.com/policies/privacy-policy
Competition records will be retained for 18 months, unless a longer period is required by law. Public entry displays and campaign photos are subject to the periods stated in section 10.
Entering does not automatically subscribe you to marketing emails. Marketing consent, where requested, is optional and separate from entry.
Winner information will be published or made available only as described in these terms or required by applicable promotional rules. Entrants may contact Montavor about concerns regarding publication of their information.
13. Fair administration
Montavor may reject entries or disqualify entrants where there is reasonable evidence of a material breach of these terms, fraud, impersonation or harassment connected with the competition.
Montavor is not responsible for entries or votes that are not successfully received because of problems outside its reasonable control.
If an exceptional event outside Montavor’s reasonable control materially affects the competition, Montavor will take reasonable steps to preserve fairness and communicate any necessary changes promptly. Changes will be limited to what is reasonably necessary and will not unfairly disadvantage existing entrants.
Nothing in these terms excludes liability that cannot legally be excluded or limits statutory rights.
14. Instagram and Facebook
This competition is operated by Montavor and is not sponsored, endorsed, administered by or associated with Instagram or Facebook.
To the extent permitted by applicable law, entrants release Instagram and Facebook from claims arising from the administration of this competition.
Entrants must not inaccurately tag content or encourage others to do so.
15. Applicable law and enquiries
These terms are governed by the laws of North America, subject to any mandatory protections that apply where an entrant lives.
For questions, complaints or requests concerning the competition, contact contact@montavor.com.
